Email Marketing 2022: Time to Adapt

Validity offers a growing suite of products that help organizations engage more meaningfully with customers and manage customer data (nope, I'm not a customer). Their SVP of Marketing, Katie Adams, recently participated in this AMA presentation about where Email Marketing is headed. She offers great data about the impact of Apple's Mailbox Protection Proxy impact on open rates (lots of false positives), trends in opt-out rates (lots of false silence), pursuing certification for Brand Indicators for Message Identification (BIMI), and more. I learned a lot - hope you do too.