making a clear case for support
Here’s a great example of a nonprofit case-for-support that is clearly and effectively described. Is there anything your nonprofit can apply to your appeals for support?
are you tracking these trends?
The American Alliance of Museums and its Center for the Future of Museums recently released their annual report on cultural trends that are uppermost on museum executives’ minds. Are they on your mind too?
Build Better Calls-to-Action
You are doing a great job of publicizing the impact of your work. In your communications about that impact, are you always clear about the action your story should inspire?
How Does Your Fundraising Rank?
Have you ever wished you had a way to compare your fundraising results to other nonprofits’, so you could tell whether you were leading or following? Here’s a resource for you!
Community Outreach: Listening Outside Our Silos
This new study shows new folks are ready to engage with us, if we go where they are. Do we have the courage to step outside our silos?
Building Better Outreach Events
I view this recent Charlotte forum as a model outreach event for any nonprofit addressing social-equity issues.
Connecting with Your Spanish-Speaking Audience
The Knight Foundation’s recent conference, Informed: Conversations on Democracy in the Digital Age, offered a treasure trove of insights. One session taught me more than the rest.
To tweet or not to tweet…
Lots of nonprofits are wondering whether Twitter is still the right place to engage with their communities. Here’s some advice I found helpful.
Email Marketing 2022: Time to Adapt
Watch Validity’s webinar video about winning trends and strategies in email marketing for 2022.
Winning the Grant War But Losing the Budget Battles?
Thanks to grantmakers like the Annie E. Casey Foundation, nonprofits can build more sustainable grant budgets - finally!
Pandemic Takeaways: WDAV Reaches New Audiences
Thanks to the pandemic, WDAV’s events-driven marketing efforts took a sharp turn into the digital space. Here are a few of the things they’ve learned.
Pandemic Takeways: Carolina Raptor Center Goes Digital
Carolina Raptor Center executive offers up pandemic-inspired activities the organization has taken and will likely expand going forward.
Build On Your Donor-Email Momentum
Nonprofits saw big increases in online donations in 2020. Keep the momentum going in 2021 with this simple donor-email plan.
Your Community Is Worried About Job Training. Are You?
At a time when nonprofits struggle to secure support, the surest path to relevance and fundraising success is to work on the problems that most concern the community. News Flash: the community is worried about jobs and job training.
Innovative Nonprofits in the Covid Era
Innovative nonprofits and creative-types are using Covid’s New Normal to evaluate their business models and audience engagement efforts for new opportunities. Check-out these real-life examples for inspiration!
Case Studies: Tell Us Another Story
Looking for a way to make your cause more real? These case studies offer inspiration for using storytelling to attract new supporters to your cause.